PRESS RELEASE
GLOW LYRIC THEATRE SUSPENDS 2024 SUMMER FESTIVAL SEASON
[Greenville, SC, February 22, 2024] – In response to ongoing challenges exacerbated by the COVID-19 pandemic and its aftermath, Glow Lyric Theatre regretfully announces the suspension of its 2024 Summer Festival Season. This decision comes after careful consideration of the organization’s financial viability and commitment to ensuring a sustainable future. The performing arts industry has faced unprecedented challenges in recent years, with many organizations grappling with diminished audiences, reduced funding, and increased operational costs. Glow Lyric Theatre, like numerous cultural institutions across the nation, has felt the impact of these circumstances deeply.
Reflecting on the decision, Dr. Christian Elser, Executive Director and Co-Founder of Glow Lyric Theatre, expressed, “The past few years have presented significant obstacles for our organization, as we’ve navigated the complexities of a post-pandemic landscape. Despite our best efforts, we’ve seen our audiences and donor support remain below pre-pandemic levels, making it increasingly difficult to sustain our operations.”
Founded in 2009 with a vision to bring professional opera and musical theatre to Greenville, Glow Lyric Theatre has made significant contributions to the cultural landscape of the Southeast. Throughout its history, Glow has provided opportunities for over 1,000 talented performers, designers, technicians, and staff, fostering artistic growth and development within the community.
“While the decision to suspend our 2024 season was not made lightly, we believe it is the most responsible course of action to ensure the long-term viability of Glow Lyric Theatre,” stated Dr. Elser. “Our priority is to maintain the financial health of the organization while continuing to serve our community through outreach initiatives and nonprofit partnerships.” Looking ahead, Glow Lyric Theatre remains steadfast in its commitment to producing high-quality, socially relevant art that resonates with audiences. The organization plans to use the hiatus to regroup, strategize, and prepare for an extraordinary return with the 2025 Summer Festival Season.
“Glow is not done,” affirmed Dr. Elser. “We remain dedicated to our mission of creating art that speaks to our shared humanity and addresses pressing social and political issues. As we navigate this challenging period, we humbly ask for the continued support of our patrons, donors, and community partners.” In the coming months, Glow Lyric Theatre will be reaching out to its supporters to seek assistance in securing the resources needed to resume operations and fulfill its artistic vision.
About Glow Lyric Theatre: Glow Lyric Theatre is a leading cultural institution based in Greenville, South Carolina, dedicated to producing professional opera and musical theatre that reflects the diversity and vibrancy of its community. Since its founding in 2009, Glow has garnered national recognition for its artistic excellence, community engagement and commitment to social justice.
Contact: Dr. Christian Elser, Executive Director, Glow Lyric Theatre christian@glowlyric.com https://glowlyric.com